DAZ · HELSINKI

years in martech, much of it learned the hard way.

Tools wired so the numbers agree.

I build the systems behind growth, and now use AI to carry more of the routine work.

Email me → Send to a peer

The stack, in four layers

OPEN TO A conversation about growth, GTM and marketing operations work in Helsinki. Hybrid or remote.
PERMIT Spouse of a Finnish citizen. Permit filed. No sponsorship needed.
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Teams I have worked with

  • Marina Bay Sands
  • Telekom Malaysia
  • Lark
  • Wallex
  • M-DAQ
  • DANA
  • Animoca Brands
  • Growsari
  • Maison 21G
  • Scantist
  • Red Centre Global
  • Fleet Management
  • Almatech
  • LevelUp HR
  • XCL World Academy
  • The Global Rewards Company

Tools I connect and run

01 · What I build

What I build, and what runs on top

Martech (marketing technology) is the set of tools a growth team works in. I connect them so the numbers agree, then give the repeat work to agents.

Tracking plans.

Every event has a name, an owner and a test, and I check it before a campaign relies on it.

GA4FullstorydbtBigQuery

19 analytics and tracking projects

Agents for routine work.

Scheduled agents run my project board, morning briefs, meeting notes and weekly reviews. Each has one narrow job and limited access.

ClaudeOpenCoden8nMCP

Running my own work every day

One profile per customer.

Web visits and CRM records merge into a single profile, which then syncs to the tools that act on it.

SegmentBigQueryHightouchCustomer.io

5 customer-data projects

Outbound, built in-house.

Without a sales team, I built an outreach loop that finds, personalises and follows up with the right accounts.

ClayApolloFloqerMaildosoInstantly

From list building to reply handling

Connected systems.

When a request fails, the webhook retries, so one dropped call does not lose a record.

n8nWebhooksREST APIsHubSpot

9 systems integrations

Web builds and migrations.

Enterprise Webflow builds, and older sites moved over field by field.

WebflowSanityCloudflare

20 builds and migrations. First Webflow Enterprise Partner in South East Asia

Tenure
13 years in martech, growth and operations
Delivery
30+ martech projects delivered
Reach
10 markets, from Singapore to Norway
First Webflow Enterprise Partner in SEA Fullstory APAC Agency of the Year 2024 First Webflow Enterprise Partner in South East Asia · Fullstory APAC Agency of the Year 2024
  • Segment Segment
  • BigQuery BigQuery
  • Hightouch Hightouch
  • Customer.io Customer.io
  • GA4 GA4
  • dbt dbt
  • n8n n8n
  • Sanity Sanity

03 · How I work

Growth is a systems job.

The person who owns the tracking plan, the CRM and the customer data can move the number. That is how I work.

  1. 01The tracking plan comes before the campaign
  2. 02I agree the weekly numbers before I start
  3. 03I write everything down, so the work outlasts any one person
  4. 04I hire people who are better than I am at the thing

04 · Who I am

Seven chapters, one habit

In each, I joined early, wrote the procedure down, and left something that ran without me.

Chapter 01 · Rugby

01 / 07Early yearsSingapore

Hold the line for the people beside you

Singaporean, born in Indonesia. I played football, and mostly rugby, through junior college, club rugby and the Singapore under-19s.

Singapore under-19s

Chapter 02 · Police

02 / 07National serviceSingapore

Calm under a radio call

National service with the Singapore Police Force. I learned to hold a procedure under pressure, and to keep a clear head when a radio call changed the plan.

Singapore Police Force

Chapter 03 · TruBirch

03 / 072014 to 2018Red Pod, TruBirch, D Cube

A good product is not yet a business

I began in marketing at Red Pod, running events and lifecycle campaigns for data centre and infrastructure teams. A partner and I then launched TruBirch, a high-protein organic ice cream made with Skarø in Denmark. I also ran D Cube, a small content agency, and held its profit and loss.

S$300K raised for TruBirch

Chapter 04 · Growth

04 / 072018 to 2020Carmen, Geekbite, Talent Tribe

First marketing hire, then the only marketer

I joined Carmen as its first marketing hire, then ran outcome-paid growth for Geekbite with a team of five. At Talent Tribe I was head of growth, the only marketer beside four engineers, through the pre-Series A raise.

Pre-Series A raise, Talent Tribe

Chapter 05 · Admiral

05 / 072020 to nowSingapore

Build it so it outlasts the founder

I founded Admiral Systems, a boutique systems integrator. We built the system that carries the enterprise sales motion, the outbound, the customer data and the hand-offs between marketing and sales, so the sales leaders in the team work on top of it rather than around it. On client projects I implement the whole stack, from content management to customer data and analytics.

Fullstory APAC Agency of the Year, 2024

Chapter 06 · Karimun

06 / 072023 to nowKarimun, Indonesia

A learning hub on Karimun

We registered PT Devstudio Teknologi Indonesia and opened a learning hub on Karimun, so people could train and work without leaving the island.

Registered 9 June 2023

Chapter 07 · Helsinki

07 / 07NowHelsinki region

Here, and ready to build

I moved to the Helsinki region this autumn. I am Singaporean, my wife is Finnish, and the residence permit application is filed, so an employer has nothing to sponsor.

Residence permit filed

Scroll to deal the next chapter. Drag the rail, or click a photo to jump to it.

05 · Where I might fit

I can only say yes to one team.

My search crossed Helsinki and Finland, and it narrows now. Before I choose, I want to understand the fit with yours. Say hello early.

Say hello → Send to a peer
A speech bubble filled with one marker for each approach made, 149 emails, 32 messages and 15 calls, with a red badge counting 196

How I would start

Step 01

Audit and baseline

Find where the funnel leaks, lock the event plan, and agree the weekly scoreboard.

Step 02

Wire the pipeline

Connect product signals to the CRM, launch outbound and lifecycle sequences, and ship the pages that convert.

Step 03

Compound and hand over

Run weekly experiments against agreed numbers, automate the reporting, and write every playbook down.

Pace

The speed is not fixed, and it is expected to be faster with AI.

AI agents carry the routine work, so I expect each step to move faster than it would for a hire working alone. Capacity and speed can both be raised by giving the agents more to do, for as long as the token cost (what the AI models charge for each task) stays worth the result. We set that budget together, and I report the cost next to the output.

What I am looking for

  • An early or mid-stage product company in Helsinki
  • Quick decisions and a high standard of people
  • Work where I run the growth engine
  • Hybrid is ideal, and remote works

Admiral Systems

I founded it and still hold it. The team runs it day to day, so work in Helsinki would get my full week.

Right to work

Spouse of a Finnish citizen. The residence permit application is filed, so an employer has nothing to sponsor.

Languages

English, Malay and Bahasa Indonesia. Learning Thai; Finnish next.

References

Available on request from founders I have worked with in Singapore.

Daz

Daz

Tikkurila, Helsinki region · dazri94@gmail.com

Email me → LinkedIn →